24th Sep 2007
Rebranding Belfast
Belfast City Council is preparing to re-brand the city. Along with some twenty or so business leaders from across the city I have been part of a reference group which has met on a couple of occasions with the council’s brand consultants, Lloyd Northover, to assit with the development of the new brand.
It’s been a very interesting process and we are now exploring different themes, some of which are genuinely exciting. The new brand should emerge in early 2008 and I am confident it will reflect a new and altogether more forward looking city. A strong brand will assist in the marketing of our city internationally, not just as a tourist destination but also as somewhere to do business, work and live.
Can’t wait to see the next stage of work in December.
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