I am just getting started on my new column for the Irish News which will appear next Tuesday. My piece is on the social and digital media revolution and as I was researching it I stumbled on the Irish Times blogger, Shane Hegarty’s post yesterday which has also been picked up by Slugger.

Shane, who by the way is from Skerries, one of the few towns in Ireland where a beautiful beach, a love of rugby, cricket, GAA, sailing all go hand in hand, is bang on the money; if you have a blog you earn your readers. That’s worth some respect. I am happy to reproduce his words below.

January 24, 2008

Opinion writers and blog writers

There can be a mistaken view that because a person is given space in a newspaper to air their opinion, then they automatically attain some authority. Appearing under the banner of a national newspaper doesn’t make anyone a better writer, nor does it make them more authoratitive. It does give them an important platform, of course. I don’t pretend that this blog would have the kind of traffic it does if it weren’t on Ireland.com. But authority still has to be earned.

It’s why successful blogs deserve a great deal of credit. Most have had to earn that traffic and authority through their own hard work. They’ve had to do it in a crowded market, and without being able to hide behind good editors and sub-editors (I know this because I would long ago have sunk without them). It doesn’t mean that all blogs - even successful ones - are good, nor that there isn’t a debate to be had about their value, attitude, what attracts attention and what doesn’t. But newspaper opinion writers have an entire structure on which to lean, and despite that some are very bad indeed.

Yes, blogs are unfiltered, but what value is a filtering system when it is aimed only at bringing in opinion writers who agree with the editorial line of a newspaper? Ultimately a blogger’s opinion is as legitimate as any opinion writer’s. It might be badly written. It might be poorly thought-out and woefully explained. It can be hysterical or nonsensical. But so can the opinion columns in our national newspapers.

This entry was posted on Friday, January 25th, 2008 at 5:16 pm and is filed under Business, Corporate Communications, Current Affairs, Politics, Public Affairs, Public Relations, The Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.