20th Feb 2008
Badvocates at work!
The emergence of advocacy, the many on their soapboxes arguing for a cause, a brand or a candidate creates space for those who wish to communicate against it. In Weber Shandwick we call these negative advocates badvocates.
The video below (thanks to T for sharing with me) is a classic example of how social and digital media can be used to undermine a candidate (in this case Mike Huckabee) and his/her platform. It works in the same way the Black Eyed Pea endorsement of Obama did but clearly the originators hope it will have the opposite effect. I’ll let you be the judge of that.
Cleavage with attitude! Very interesting nonetheless. Very high production standard and someone obviously went to a lot of bother. But like most negative stuff you end up asking yourself what the person behind it is actually for and could they not have spent their time better presenting that. Prefer the Black Eyed Peas one by miles. Anyway, could any of the local parties produce something as professional for the Euro and Westminster elections along those lines? that would be worth seeing - bodhráns and Lambegs abú!