09th Feb 2008
Labour copies Clinton
According to the lead story in PR Week, a group of British Labour activists are copying Hillary Clinton’s online campaigning and fundraising techniques to help overthrow the party’s treasurer. Whilst I admire the former first lady I think they are emulating the wrong campaign .
Clinton has been using established online techniques to track supporters and identify new ones using influencer software but her campaign remains very top down. There is very little narrow-casting in Clinton cybersphere and a lot of broadcast. The results reflect this inability to embrace advocacy.
I admire the guys at LabourHome.org for getting themselves involved but would urge them to look at what Obama is doing.
Last month Obama raised over a million dollars a day and this year over 300,000 people have donated something to his campaign. This is an unprecedented number. On Super Tuesday alone (when for the record the won the contest for votes cast on the day) he is reported to have raised $3million. The Clinton’s on the other hand had to inject $5million of the own funds to keep the campaign going the week before and there are reports that staff have been asked to wait a little longer to get paid this month.
Obama is able to recruit this number of people because of the way in which he is campaigning online. He has a stronger presences on the social networks, on the blogs and is much more proactive in contacting supporters online and asking for help.
I have registered as a supporter for both, from Clinton I get the occasional thank you whereas Obama and his many supporters are in touch with me at least every day with a ‘get involved and be part of it - here’s how you can help me right now’ message. Apart from the ability to donate from your desktop on Super Tuesday Obama also allowed anyone to start making calls on his behalf by logging into a virtual campaign call centre.
There were reports yesterday that Clinton has challenged Barack to 10 debates in the coming weeks. She is having to do this to get herself on TV. The money is running out and she fears he will be able to buy ads and she wont. The campaign built on the few is feeling the tidal wave of cash and support, much online, coming from a campaign of millions each of them on their soapboxes and each and advocate for change.
The battle for the nomination may be tied but the race in cyberspace has a clear leader.
Interestingly enough the other front page story in PR Weekis about people in the twenties and thirties shifting online for their news and the impact this is having on newspapers.
According to the lead story in PR Week, a group of British Labour activists are copying Hillary Clinton’s online campaigning and fundraising techniques to help overthrow the party’s treasurer. Whilst I admire the former first lady I think they are emulating the wrong campaign .
Clinton has been using established online techniques to track supporters and identify new ones using influencer software but her campaign remains very top down. There is very little narrow-casting in Clinton cybersphere and a lot of broadcast. The results reflect this inability to embrace advocacy.
I admire the guys at LabourHome.org for getting themselves involved but would urge them to look at what Obama is doing.
Last month Obama raised over a million dollars a day and this year over 300,000 people have donated something to his campaign. This is an unprecedented number. On Super Tuesday alone (when for the record the won the contest for votes cast on the day) he is reported to have raised $3million. The Clinton’s on the other hand had to inject $5million of the own funds to keep the campaign going the week before and there are reports that staff have been asked to wait a little longer to get paid this month.
Obama is able to recruit this number of people because of the way in which he is campaigning online. He has a stronger presences on the social networks, on the blogs and is much more proactive in contacting supporters online and asking for help.
I have registered as a supporter for both, from Clinton I get the occasional thank you whereas Obama and his many supporters are in touch with me at least every day with a ‘get involved and be part of it - here’s how you can help me right now’ message. Apart from the ability to donate from your desktop on Super Tuesday Obama also allowed anyone to start making calls on his behalf by logging into a virtual campaign call centre.
There were reports yesterday that Clinton has challenged Barack to 10 debates in the coming weeks. She is having to do this to get herself on TV. The money is running out and she fears he will be able to buy ads and she wont. The campaign built on the few is feeling the tidal wave of cash and support, much online, coming from a campaign of millions each of them on their soapboxes and each and advocate for change.
The battle for the nomination may be tied but the race in cyberspace has a clear leader.
Interestingly enough the other front page story in PR Weekis about people in the twenties and thirties shifting online for their news and the impact this is having on newspapers.
Posted in Current Affairs, Politics, Public Affairs, Public Relations, Technology, The Media | 2 Comments »
