In the European final

Spent the other night following my beloved Manchester united’s march on Europe.

It’s not often we get to play on a European stage in Ireland. In fact in footballing terms it’s never been more than a first round trip to some frozen clime. Maybe Bertie Ahern will change all this when he emerges as the favoured candidate for President of Europe, then maybe not.

You can imagine the excitement in Weber Shandwick when we heard we had made a European final of our own and that we were the only ones from Ireland, north or south, in the running for the most coveted prize in European PR, a SABRE Award. Our public affairs campaign for IKEA is in the final and we are on our way to Venice.

I have the job of every European manager now. Got to pick the right team for the night and hope those left on the bench understand only so many can take to the field but that it was the full squad that got us there. I love having Alex Ferguson like problems.