Reg’s simple message

Reg Empey is not a man known for his communications skills yet he has framed the UUP’s partnership deal with the Conservative Party in very simple terms – Vote for us and you are voting for a British Government. Vote for us and become a full part of the Union again.

Will it work?

The North being the North things will never be as straightforward as they should but in simple communications terms it is a strong and easily digested positive message, targeted not at core UUP supporters but at stay at home unionists and conservatives. That is something the unionist electorate have not had for the past decade.

Some find this all very confusing. They may be proven right but I have to say the view from O’Conall Street over the UUP’s small holding looks clearer today then it has for a while.