A new and improved product has come to us from a team of highly trained IT scientists and programmers, headed by a seasoned Internet entrepreneur. This product is the Facebook Messenger Bot, and it is going to change the way we communicate with one another forever. Many businesses are already implementing Messenger Bot in their own networks. If you are planning to build a business network around Messenger Bot, you're in for an exciting time ahead. Here's why:
Basically, a messenger bot is a software program that utilizes artificial intelligence (AI) to chat with users. Simply put, this Bot's learn what is being requested and can then form a quick response in a completely human manner. In addition, because these bots are trained on large volumes of data, they are able to anticipate many questions that may arise. As a result, marketers, businesses, and even Facebook friends will be able to get real answers to their questions, without having to wait around for human operators to get back to them.
Another advantage to using this innovative and cutting-edge technology is its ability to interact with customers on a higher, more personal level. In addition to interacting with customers, the Messenger Bot can also be used for administering and tracking customer service. As we know, customer service is one of the most important aspects of having a successful business. The ability of automated bots to provide and administer customer service directly to customers will provide much needed service to the customer and increase profits. Simply put, business owners and marketers will have access to a one-on-one trained expert who will be able to efficiently and quickly resolve most customer service issues.
This brings up one of the most fundamental problems facing most businesses today: customer service. Most businesses seem to place more emphasis on the technological side of things, such as marketing and advertising campaigns, rather than what their actual business is actually about. Many businesses also place an emphasis on short-term profits, such as increasing their customer base, rather than growing their businesses in an efficient and cost-efficient way. Unfortunately, the results from this shortsightedness often reflect poorly on businesses and cause a lot of frustration and disappointment among customers and other potential customers. Therefore, a problem that could have easily been solved has the potential to grow into a major problem if not properly addressed.
By allowing Facebook Messenger Bot to handle conversations, and interact directly with customers, marketers and businesses will finally be able to address one of the biggest issues that hinders growth and success: customer service. Not only will Messenger Bot eliminate the need for having sales representatives or customer service representatives stand in front of customers for hours, trying to solve problems. With the use of Messenger Bot, a salesperson can sit down with a customer, address the issue at hand, and close the deal. Additionally, by allowing Messenger Bot to respond to customers through a variety of conversational options, businesses will finally be able to take care of situations such as:
When using the Messenger Bot to take and upload customer satisfaction surveys, marketers will finally be able to use this technology to their advantage. Instead of having to write a survey, have it reviewed and then have a salesperson manually add the results, Messenger Bot will automatically add the rating to the end of the survey, thus automatically giving a more positive customer review, which increases the likelihood of the survey being completed. Furthermore, by having the bot automatically add ratings, marketers will be able to control the dialogue that follows. If a customer feels that they were treated unfairly or feel that they did not receive the answers they felt they were entitled to, they only have to change the question wording and resubmit the entire survey.
Messenger Bot also offers conversational style options when customers are taking their surveys. Instead of just writing down their response, they can now specify how they would like to be treated in five-person, one-on-one conversations with a real person, which is more likely to get them to answer to the survey's questions. Conversational style options will make customers feel more a part of the process and increase their willingness to complete the survey.
The ultimate use case for Messenger Bot is on the marketing team's end. Rather than having to wait for employees to log in to their workstations, and then have to try and log into their customer service teams in order to complete customer request forms, the bot will log in automatically. It will allow the marketers to fill out the form, upload the completed form, and then give instructions to the customer as to what they should do next. In addition, this feature will prevent employees from having to sit at their desks for hours while the customer service team handles their request. Since the bot works on its own set of protocols, it will be able to log into customer service teams whenever it needs to, without having to disturb employees. The automated process will save the company a lot of time and money by cutting out the need for a staff member to answer each question.