add share buttons

Practices for Successful Email Marketing

Done right, email marketing builds and strengthens the relationship that you have with your clients. Imagine your emails being opened by your subscribers and then shared with their friends.

Reaching the open pace of high e-mail and response rates are based on some of the best email practices and consistently giving anything interesting and valuable to your customers. Let's look at some of the best email marketing practices and how you can make it work for you.

Signup process – setting the expectation

The registration process sets the stage for your relationship with your customers. Getting this right means starting the process by communicating clearly what your customers should expect. Your signup form should make it clear what you will send out as well as when and how often. If you want to get more information about email tracking then you can visit

To ask for opt-in or not

Opt-in as an additional step that occurs between when someone enrolled and when they officially become customers. The purpose of the opt-in is to ensure that people who receive emails really want it. The church needs something like this to make people not sign other people in an effort to preach to other people in an annoying way. 

For most businesses, this is really not comparable to the efforts placed. Also important is that your email must contain ways to unsubscribe from your list. The best practice is to place a link to be removed from your list at the very bottom of the email.